With high technology as the base of its creation, Japanese fabric expresses its own uniqueness, continually winning worldwide recognition. As a fresh approach to making its attractiveness even more widely known, the Japan Fashion Week Organization (JFWO), backed by the Creative Industries Division of the Ministry of Economy, Trade and Industry (METI), will participate in Première Vision, one of the best textile exhibitions in the world, to be held in Paris, France from February 14 through 16, 2012, setting up an official promotion booth for the Japanese fabric, "METI CREATIVE JAPAN".
Michiko IKENISHI of itochu fashion system and a member of the Première Vision Trend Committee has taken on the role of creative director to supervise the overall project, ranging from introducing textile materials of participating Japanese companies to delivering presentations and providing information about Japan’s trends in fashion, including the aspect of so-called "cool Japan", such as "animation culture." Making the most of the official promotion booth, JFWO will maximize its promotion to introduce the charms and appealing points of Japanese fabric to visitors.（Hall6 C12-D11）
Japan Fashion Week Organization (JFWO)
8F Kanou 5th Building, 3-26-16, Shibuya, Shibuya-ku, Tokyo 150-0002
info@jfw.jp
Person in charge of press PR2 Etsuko MEAUX
info@presspr2.jp
"METI CREATIVE JAPAN" booth
Première Vision is one of the most renowned fashion textile exhibitions in the world, held twice annually in Paris, France. When it was held in September 2011, more than 700 companies participated, attracting over 46,000 visitors from around the world during its three day showing. Since all participants are excellent textile makers, strictly chosen in each country, world’s top-name brands visit the exhibition to purchase textiles for various uses for every season. The trends originated and introduced at the venue have garnered an established reputation, drawing the attention of not only the fashion industry but also that of designers in other industries. They visit the exhibition with the intention of discovering possible up-coming trends.
Première Vision Spring/Summer 2013
Period: Tuesday 14 February – Thursday 16 February Open from 09:00 to 18:30
Venue: Parc d'Expositions de Paris Nord Villepinte
http://www.premierevision.com
C.O.T.O. by Takisada-Osaka
Debs Corporation
Hayazen Textile
Hokkoh
K.Line Co. Ltd.
Komatsu Seiren Co., Ltd.
Kuwamura Co.,Ltd.
Minami Co.,Ltd.
Miyata Co., Ltd.
Nikke - The Japan Wool Textile Co., Ltd.
Sakae Lace Company
Showa Co., Ltd.
Toray Japan (Toray Industries, Inc.)
Uni Textile Co., Ltd.
Chigasaki Woollen Spinning & Weaving Co., Ltd.
Fukui Tateami
Hironen Co.,Ltdbr
Ja Fabric By Takisada Nagoya
Kanda Keori Co., Ltd.
Kuroki Co., Ltd.
Maruwa
Mitsubishi Rayon Textile - Soalon
Nihonmenpu Textile Inc.
Premium Linen By Tamurakoma & Co.
Seiren Co.,Ltd.
Toki Sen-I
Tsuboyoshi Orimono
Iwanaka Co., Ltd.: Innovation Prize at September 2009
Showa Co., Ltd.: Handle Prize at September 2009
K.Line Co. Ltd.: Imagination Prize at September 2010
Nikke - The Japan Wool Textile Co., Ltd.: Special Woolmark Prize at September 2010
Toray Japan (Toray Industries, Inc.): Handle Prize at September 2011
SENGAI, a Zen monk and painter of the Edo period, is known for the free-spirited way in which he lived. One of his representative paintings, ○△□, is said to express the fundamentals of the universe, but the truth is veiled in mystery. This is an unrestrained painting, posing us a riddle. The universe of Japanese fabric, created through the tireless quest toward excellence / an everlasting mystery, is presented in the concept of ○△□.
Natural and artificial, simple and refined, traditional and contemporary, nature and art… these opposite elements, located at both ends on a diagonal line, cross and react to each other throughout the advance of the techniques in the development of textile. These elements resonate and coexist in the hands of contemporary artisans, who manipulate their craft using the latest techniques. In their hands, the natural fiber is sublimated, or its hidden potential is brought out, while its originality is kept. Furthermore, Japanese artisans have continuously given birth to a quartet of four elements - remaining natural, possessing high quality, having refined beauty, and maintaining correct and practical functionality – and produce a new wave, both evolved and innovative, which can be called "POST-NATURAL."
Thanks to Makoto AZUMA / flower artist
The world of the imaging technology is expanding without pause and continues going on around us uninterruptedly. Nowadays, cartoons and animation have established a genre in art, and its most advanced technologies lead us to the futuristic virtual world. On the other hand, it invites us to the world of wondrous fantasy that represents an encounter with a dream or reveals some unknown warmth that had lain hidden or dormant inside us.
Thanks to Makoto SHINKAI / Animation
The triangle session by "profound interest in an invisible internal structure," "active use and flexible application of new scientific technology," and the "exploration of new beauty through spontaneous ideas" continues to develop a new field for synthesis fabric, which is both innovative and emotional with avant-garde attractiveness, and which features the complicated and precise inner structure hidden in the exquisite transparency, well-performance in close affinity with people, and upholds the trinity of creation where material, function and the aesthetic are in complete harmony. Thanks to Iori TOMITA / Transparent Specimen
Runs a highly fashionable florist, "JARDINS des FLEURS," in Minami-Aoyama, Tokyo. Energetically works at home and abroad as a flower artist, holding his one-man exhibits mostly overseas in places such as in New York, Paris and Germany. He is active in many plant-related fields, including "AMKK," an experimental plant group, which he started in 2009 to pursue further possibilities of plants.
Children Who Chase Lost Voices from Deep Below…
A juvenile animation created and directed by Makoto SHINKAI, a magician of images, about the encounter between a girl living on the ground and a boy living in the underworld, and their growth. The mountain town where the main character lives, the fresh greenery and wavering water light in the underworld and other beauties of nature depicted in the film remind us of the preciousness of nature. The anime film was released in Japan in May 2011 and distributed by CoMix Wave Films Inc.
A "transparent specimen" creator, Mr. Tomita was born in 1983. He encountered the "transparent specimen" during his college days and has created his own "Transparent Specimen." He exhibited his work for the first time in "Design Festa vol.27" in May 2008 and went on to win first prize in "Creators Market vol.19" in December the same year. He works energetically both in and outside Japan in order to make the "new world of the transparent specimen" widely known.
