DANNY ROBERTS
Fashion Art Blogger
Danny Roberts is a young creator from California who is rapidly gaining worldwide attention worldwide as a popular blogger with his "Igor+André" blog (adorned with his unique and highly fashionable illustrations) and as a cutting-edge illustrator providing artwork for various media. Danny made his first visit to Japan for the Mercedes-Benz Fashion Week TOKYO 2012 S/S with the invitation of JETRO. How did the culture of Tokyo and the Fashion Week appear to Danny, a proactive artist who uses his blogs as a platform for his activities?
Is this your first time coming to Japan?
Danny: Yes, it is my first visit here under the favor of JETRO's invitation. But my sister had studied in Yokohama for a short term before. She told me all about Japanese people and their culture, and how wonderful their clothes designs were, so I was really looking forward to visiting.
Please tell us what inspired you to start this blog.
Danny: I was always an illustrator, but didn't know a thing about blogs (laughs). Then one day, my brother who works in a computer company asked me if I wanted to try blogging. I said OK on the spot. I started out thinking I'll just upload one of my illustrations each day and do an "Illustration of the Day" type of thing. It grew from there, and I ended up posting pictures and movies, too.
Most of your blog entries focus on fashion. Did you always like fashion?
Danny: Yes, I did. I even wanted to start my own T-shirt company when I was 13. I used to do iron-on prints back then. I always liked clothes, so I later went to a school for fashion design. There were several illustration courses too, and not so long after I entered the school, my teacher asked me if I'd consider focusing on illustrating. So that's how I ended up focusing on making illustrations.
What about clothes design?
Danny: Oh yes, I still like that too. I've still got a couple accessory ideas and clothes design themes squirreled away that I'd love to be able to use someday. But if I did start seriously making clothes and selling them over the Internet, it'd take a lot of time and manpower. I don't really have the time right now to make clothes, when I can make a single illustration in like 1 or 2 days.
Has anything changed in your life since you started blogging?
Danny: Since I have more opportunities to think about things to put on my blog or new ways of expressing things, my normal workrate has really sped up (laughs). I can learn things in one day that used to take me one week. It's a little bit surreal how quickly my blog has become known, but it's also very fun at the same time. I think it's great how people around the world can see my works without physically being here, just with a click on their computers.
What is your approach to illustrations? Also, how long does it take to finish one up?？
Danny: Well first I take a photo with my camera, then use that photo as a base for my illustration. Depending on how I want the finished illustration to look, I may finish it entirely by hand or use my computer for some parts. This means it can take anywhere from a few hours to a few weeks to finish one up.
Is there anything you keep in mind when sending out information through your blog?
Danny: I don't really think of it as sending out information. I think of sharing what things I'm doing or making with everybody. So most of the things I upload are things I like, whether they'd be illustrations, photos, videos, or other new things. I don't want to limit the things I blog about to one topic.
Do you read any other fashion blogs?
Danny: I don't really have as much time to do that now, but I used to read all kinds of blogs when I was just starting out. I even made illustrations of the bloggers of the blogs I liked, as a sort of thank you.
Why do you think so many fashion bloggers are in the media spotlight?
Danny: Well, everyone used to get their information from magazines, but the reviews in fashion magazines are mostly conservative and didn't have much individuality. But with blogs, everybody can write what they feel without reservation. It's easier for most people to relate to the comments written in blogs over what industry reviewers write in magazines. Fashion bloggers fill the gap between ordinary people and people in the industry, which is part of why they became so popular.
